An overview of the possibilities Internet offers to small and medium enterprises, with practical tips on: how to integrate Digital Marketing on their business plan, how it has to be used differently than traditional marketing, and how to choose and use the most suitable tools for you without getting lost in the digital jungle.

Lecturers: Liene Kupča and Delfin Vassallo

Delfin Vassallo is a multicultural Digital Marketer who speaks in three languages and dreams in five.

Since 1992 has been surfing between advertising, marketing and digital communication activities. Working with advertising agencies, both digital and traditional, such as JWT, McCann-Erickson, Bozell and Bates Group, on a number of different industries: automotive, luxury, tourism, information and computing technologies, financial and banking, professional consulting services, FMCG, retailing, telecommunications, NGO’s, agricultural supplies…

He created his first website back in 1994 for Chrysler Corporation, joined his first online community in 1998, and has been implementing digital strategies for global corporations and small businesses in Spain, Italy, Mexico and Finland.